28 Advisory is a boutique Hong Kong-based investment advisory and asset management firm licensed by the SFC for advising on securities and asset management. The firm likely provides discretionary portfolio management and investment advisory services to high-net-worth individuals, family offices, and smaller institutional clients. Its modest scale suggests a focused investment approach, potentially in Asian equities or multi-asset strategies. The firm remains active with a small team of licensed representatives.
Licensed headcount
Active licence holders · monthly snapshot
Regulated activities
Country of origin · active staff
Inferred from name · current members only
People
| Name ↕ | CE# ↕ | Joined ↓ | |
|---|---|---|---|
| GIFFORD Richard AdvisingAsset Mgmt | BTF061 | 2023-01-03 | |
| WORTHINGTON-WILMER Morgan Phillippa N. AdvisingAsset Mgmt | BRA773 | 2021-06-03 | |
| SUTTON Benedict Francis AdvisingAsset Mgmt | ARL079 | 2020-11-23 | |
| BENSKIN David John AdvisingAsset Mgmt | BDR361 | 2020-11-23 |
Top competitors by talent overlap
Score combines talent flow volume, regulatory activity overlap (Jaccard), and business similarity (embeddings). Higher = more competitive overlap.